Robert Cialdini “The Psychology of Influence. Robert Cialdini - psychology of influence Psychology of influence download pdf
Every person would not refuse to master the art of persuasion if given the opportunity. With the help of this skill, you can easily resolve conflicts, win over your opponent to your side, win allies, convincing them that you are right, and simply successfully conduct business in the political or commercial arena. Fortunately, today, in order to learn to master the necessary strategies and tactics to achieve this goal, all you need is desire and perseverance, and Robert Cialdini and his “Psychology of Influence” will help direct your strength in the right direction.
What is this book about?
Influence is an integral process in the life of every person, and it depends only on the individual whether he will influence others, forcing those around him to accept his position, or whether the process will be directed by other subjects to change his worldview. In the modern world, people are viewed as certain resources for achieving personal goals, which are most easily achieved through persuasion.
A world-famous professor in the field of psychology, he shares the secrets of influencing people, the use of which will help in professional activities, as well as in a person’s social life. The author spent most of his life studying the mechanisms of persuasion and techniques for influencing people.
In the preface of his book, Mr. Cialdini talks about the significant progress in the field of research into the principles of influence and persuasion that has occurred in recent years, and it is these changes that he tries to describe in the pages of his practical manual, applying the latest ways to apply all tactics in practice. The author's easy presentation makes the book readable and simple, despite the fact that behind the delicate form lies powerful semantics that can change the life of every person.
What does this book teach?
In the book “The Psychology of Influence” by Robert Cialdini teaches you how to correctly set tasks and solve them. The author helps you master methods of persuasion and influence, the effects of which have been repeatedly proven in practice, and the colorful examples in the book only confirm the effectiveness of their use. Guided by the advice of a world psychologist, you will not only learn to influence others, forcing them to accept a position that is favorable to you, but you will also be able to recognize when your interlocutor begins to influence you.
Who is this book for?
"Psychology of influence" will become a worthy practical guide for people whose lives are connected with communication. Politicians, managers, teachers and psychologists will be able to draw from the book worthy and multifunctional advice that will help them in their professional activities.
DOWNLOAD THE BOOK “Psychology of Influence” for FREE
Name: Psychology of influence
Robert Cialdini
Year of writing: 2009
Volume: 520 pp. 54 illustrations
Genres: Foreign psychology, Social psychology
Read online
“The Psychology of Influence” by Robert Cialdini is perhaps the most fascinating scientific book on psychology. American Robert Cialdini is not a personal growth coach, he does not conduct seminars and does not sell anything. He is a psychology professor at the University of Arizona who has written a textbook on social psychology. However, even a schoolchild can read the book; there are practically no special terms, etc.
Therefore, “The Psychology of Influence” quickly became a reference book for managers, network marketers and even leaders of charitable organizations - because somehow they need to convince people to give their money and time. In his book The Psychology of Influence, Robert Cialdini first described several very simple and effective techniques with which you can sell anything to anyone. It is very interesting to read about the professor’s experiments. Because you can repeat each of them yourself and immediately see that it works. For example, when it comes to the “Door in the Face” manipulative technique, the essence of which is to first let the door slam in front of you and then give the “customer” the opportunity to retreat, Cialdini gives an example with volunteer work. At first, his students simply asked their colleagues to take a group of troubled teenagers to the zoo. Only sixteen percent agreed, and very reluctantly. The second group of students were first asked to teach classes for juvenile delinquents free of charge for two years. And only after they refused (and they all refused), they were offered to take a group of the same children to the zoo once. This time 50% agreed! And they not only agreed, but also thanked him for the opportunity to serve the society. This also works with sales: first offer something expensive and completely unnecessary, and after a categorical refusal, give the opportunity to buy something worthwhile.
Robert Cialdini describes in great detail several other equally simple and equally effective techniques. The first thing you want to do when you start reading a book is to test them in practice.
But the book “Psychology of Influence” is worth reading not only for “salespeople.” It will also be useful for “buyers”. Reading the book, you never cease to be amazed at how often we become victims of other people’s manipulations. Because for every principle of influence given by Cialdini, you immediately remember a dozen examples from your own life. Yes, it was I who bought an unnecessary lottery ticket when I was invited to a banquet and treated to champagne (the principle of paying off debts). Yes, for some unknown reason I gave up my place in line to a stranger (the “click” principle). Perhaps this is why reading the book “The Psychology of Influence” is so exciting - each chapter becomes a real epiphany.
On our literary website vsebooks.ru you can download the book “Psychology of Influence” by Robert Cialdini for free in a suitable format for different devices: epub, fb2, txt, rtf. A book is the best teacher, friend and companion. It contains the secrets of the Universe, human mysteries and answers to any questions. We have collected the best representatives of both foreign and domestic literature, classic and modern books, publications on psychology and self-development, fairy tales for children and works exclusively for adults. Everyone will find here exactly what will give them a lot of pleasant moments.
Title: Psychology of influence
Writer: Robert Cialdini
Year: 1993
Publisher: Eksmo
Age limit: 16+
Volume: 380 pp. 1 illustration
Genres: Contemporary foreign literature
About the book “The Psychology of Influence” by Robert Cialdini
Often we don’t even realize how much we are susceptible to the herd effect, how cleverly we are manipulated in order to achieve the desired results. Do you think that all your actions are performed only according to your will? But no. Skilled manipulators who master effective tactics in the psychology of influence, like hypnotists, will one, two, three times turn you into an ordinary puppet, whose strings they will pull. Moreover, you will be completely sure that you make only independent decisions. The famous American psychologist Robert Cialdini, in his book “The Psychology of Influence,” reveals secret methods on how to avoid falling for the bait of people who zombify us for their own benefit. The author will also teach you how to achieve what you want from others without going too far. Because we are better than them. We will not walk over corpses for our goal. The main rule is not to forget about humanity. And the author of this manual also teaches us this.
Who manipulates our consciousness? And how often? The answers to these questions will horrify you. Robert Cialdini in his work “The Psychology of Influence” shows how often we are forced to do what we don’t want. The media, the government of different countries, business leaders, sales consultants who sell us various, unnecessary nonsense... We constantly fall for all this. Because manipulators know that they are deceiving us and know how to effectively win us over to their side, and we do not even realize that we are simply being fooled.
The main idea contained in the book “Psychology of Influence” is that we all use patterns in our behavior and love to put labels on people or situations, without really thinking about the root cause of such things. We are used to being a mass, and society tends to consider those who stand out from this mass as outcasts. But isn’t it better to be a black sheep than just another cog in the system, the consumer society? By the way, an example of a common template on the topic of the majority: “you haven’t bought this product yet, but everyone has already tried it and liked it.” If everyone liked it, then you will like it too. Scary? This is exactly how you kill your own opinion, views on a particular situation. You don't have to think. The majority will think for you. Read between the lines: experienced marketers who will use this technique for their purposes.
After reading this book, you will become familiar with the effective principles of the psychology of influence, such as: imitation of others, the rule of “mutual exchange”, the principle of social proof, the “refuse-then-retreat” tactic, the trick of limited capabilities (manipulation covered by an alleged deficit), you will understand how the effect of prohibited elements and information on people, how we are manipulated because of our integrity (our consistency in words and actions also plays into the hands of those who control us) and much more. All those who are tired of stereotypical rules of behavior, those who are tired of being a victim of large corporations, the media, advertising, etc., should definitely read the incredibly informative book “The Psychology of Influence.” Robert Cialdini will teach you how not to become a slave to another person and how to fight back against any psychological attack.
On our literary website you can download the book “Psychology of Influence” by Robert Cialdini for free in formats suitable for different devices - epub, fb2, txt, rtf. Do you like to read books and always keep up with new releases? We have a large selection of books of various genres: classics, modern fiction, psychological literature and children's publications. In addition, we offer interesting and educational articles for aspiring writers and all those who want to learn how to write beautifully. Each of our visitors will be able to find something useful and exciting for themselves.
Robert Cialdini “The Psychology of Influence” is a bestseller in the field of psychological literature. Its popularity can be compared with such polyglots of this scientific direction as: John Gray, Julia Gippenreiter, etc.
A little about the author of “Psychology of Influence”
Robert Cialdini is a professor of psychology at Ohio State University, Arizona State University and four other US universities. Honorary President of the Society for Personality and Social Psychology (1996). Roberd Cialdini is an award-winning social and consumer psychologist. Experimental psychology is the first association with his name. All his discoveries and methods are based on experiments, real life examples, as well as the actions of various people. All this only strengthens his statements and methods and raises him to a more trusting level, relative to theoretical psychologists.
Robert Cialdini “The Psychology of Influence: Persuade, Influence, Defend”
The book “Psychology of Influence” by Robert Cialdini is rightfully considered one of the best textbooks in such scientific fields as: conflictology, social psychology and management. I myself realized the power and strength of this book when a management teacher at the university strongly recommended this book once... And he was a Doctor of Science (author). If you decide to study social psychology and don’t particularly like terms or have a hard time understanding scientific language, R. Cialdini’s book “Psychology of Influence” will come in handy. This is because it is written in a very easy and accessible style. Complex and labor-intensive materials, lengthy experiments and all the mechanisms of motivation are presented to the reader so easily that even a schoolchild will read the book avidly.
The book “Psychology of Influence” by Robert Cialdini is the most interesting, educational and fascinating book about the influence of people on each other. The author taught millions of people on the planet what each of them wanted to know: “what to say at an interview to get hired” or “how to behave with a visitor to your store so that he buys more products from you” or “how behave with the seller of goods or any services in such a way that he makes the maximum possible discount”... All this can be learned from “The Psychology of Influence” by R. Cialdini. After reading this book, life will become a little easier and more interesting, after reading this book again, life will become even easier. With each re-reading of this bestseller, you always learn something new and rethink this or that phrase in a new way.
Robert Cialdini “Psychology of Influence” - candidate for home library No. 1
This book will only embellish your home library. It will be useful to all family members. If you are interested in social psychology and management, then “The Psychology of Influence” can take center stage on the shelf, claiming the right to be the main one in everyone’s book collection.
P.S. I will write my opinion about this book. Because The topic of psychology and the subconscious is close and interesting to me, reading it has become a matter of principle. After all, it’s so popular, it’s not so much that they write about it, it’s how it’s discussed... To be honest, before reading it, I was firmly convinced that Robert Cialdini’s book “The Psychology of Influence” is nothing more than a well-publicized book by another amateur who wants to create a stir and make money. I admit with confidence that I was wrong. I also confidently added this book to my home collection. I recommend everyone to read it!
Robert Cialdini was born on April 27, 1945 in the United States of America. After completing his high school studies, he studied social psychology at the University of North Carolina and Wisconsin. Further scientific activity continued in graduate school at Columbia University, receiving a Doctor of Science degree, where he studied the books of world psychologists and laid the foundation for writing his own.
Robert Cialdini then pursued a career in research at Arizona State University, while also pursuing the teaching and research that would inform his books. During this period, the methods of successful sales, methods of manipulation, as well as the nature and reasons for which people’s compliance is revealed were studied. All this led to the appearance of the work “Psychology of Influence,” which was written at a fairly young age and received incredible success all over the world.
In 1996, he became president of the Society for Personality and Social Psychology. Cialdini received various awards in this industry, improving its techniques. He worked until 2009, publishing scientific books after ceasing his scientific activities, remaining a member of the US National Academy of Sciences.
What are Robert Cialdini's books about?
Currently, Robert Cialdini's bibliography consists of 9 books, which were translated into Russian and distributed in wide circulation, including throughout the countries of the former Soviet Union. The literature will be useful to the following people:
- For executives and managers, as a guide to fulfilling sales plans and a way to influence other people, who are often subject to instincts and reflexes;
- For buyers, as a way to avoid the tricks that large trading corporations and sales consultants use, trying to impose what you do not want to purchase;
- Businessmen who are looking for interesting marketing ideas and ways to creatively and honestly sell their own products;
- For students, as additional literature for a general understanding of social processes.
Thus, having considered all the theories, you can immediately apply the methods of Cialdini’s books in practice. To do this, you should start reading the publication “Psychology of Persuasion. Important little things that guarantee success.” It reveals more than 50 simple options on how you can influence any person, regardless of his social status, from your subordinate and colleague to a manager at any level. In recent years, people have begun to make decisions based on the context of the material rather than the information itself. Today, small details can have the greatest impact on a person. Understanding this will allow you to strengthen all your abilities several times.
“The Psychology of Influence” is the author’s most popular book
Cialdini’s most important book is “The Psychology of Influence,” which outlines the fundamental principles and rules that you can rely on when conducting negotiations and any business or private contacts. Robert gained this knowledge after communicating with thousands of people, and from his own experience talks about techniques that helped him get out of bankruptcy and achieve his first profit in a short time, and subsequently gain local success and a loyal customer base in his city or state. Five ways to influence will help change everything in your life.
If you are looking for an answer to the question of what motivates people to say the coveted word “yes”, to offers that come in regularly. You can get the full answer in Cialdini’s bestseller, which has received more than 60 positive reviews from readers on the Ozone website and is included in the list of popular applied books.
