Search for projects for investment. The investor is looking for promising projects for financing. Gfro - guarantee fund of the Ryazan region
This section is for those who are either ready to invest and are looking for an object for profitable investments, or, on the contrary, are interested in attracting Russian or foreign capital. Here are both announcements of private investors who are ready to invest in business, and investment programs of investment companies, which offer, among other things, project financing. Direct and venture capital funds, the largest regional and industrial investors are invited to fill in the section. A wide range of investment opportunities will be found here for both small and large businesses.
It does not matter who you are: a private equity fund, a venture fund, a private investor, a business angel, an investment bank or a management company, if you are a private equity investor and ready to provide project financing, then this portal will be useful to you.
If you are interested in diversifying your investment portfolio, looking for new and profitable objects for investment, post information about yourself: investment priorities, investment volumes and directions, principles for selecting investment projects and companies, ways to exit an investment project.
You can not only post information about yourself, but also subscribe to receive applications in attracting investments. Just customize the search form according to the criteria you are interested in and regularly receive investment requests in your mailbox. Do you want to search for investment objects more actively? Then refer to the section "Investment projects".
- a subscription to underwear. If you are also thinking about developing your startup or launching something from scratch, then our experience will certainly be useful to you.
We spent some of our own money on the project to test the viability of the idea, but there were no longer enough funds to grow and test serious marketing hypotheses. Then we began to look for investments and found.
Trusbox is not a purely technological service, but it definitely has the potential for development towards IT, so we were looking for investments like that. Technological projects often require long and complex development, and the result is measured not only by such metrics as we are accustomed to based on university economics lessons 10 years ago. So if you want to open a beauty salon or a car repair shop, then my advice, alas, will not work for you. But if you came up with a program that facilitates the work of a car repair shop, you can find investments in the project, following our experience.
Anna Gorodetskaya
My documents: what to prepare
At the first stage of the project, it is often recommended to draw up a lot of documents: a description of the concept, mission, necessary regulations - that is, materials without which new team members will hardly understand what your project is about. It is not a fact that you will definitely need all the files later in your work, but they will definitely come in handy when you are drafting key documents for investors.
- Detailed presentation of the project
You must have a document ready, from which a person who has no idea about the scope of your project will understand what you are doing, for whom and how. The document answers the usual questions: what do we do, who do we do it for, how do we do it, who are we, what are our plans, who are our competitors. If you, like me, are thrown into a work stupor by open empty files, then use the presentation template on canva.com - there are already structured templates with a minimal design and icons that you can use to visualize processes and numbers. - Project business plan
Even if you have not made a single sale yet, you should still have an idea of where the money is in your project, even if it is small and not soon. But if your project, in principle, does not involve earnings, then perhaps it belongs to the social or art sphere, and sponsors rather than investors will help you better. - road map
A document that will describe what, when and with what forces you plan to achieve. It should consist of several milestones and a description of the processes and resources that will help you get there.
LinkedIn Sales Navigator/Unsplash
Where am I: determine the stage of the project
To choose the right potential investor and project presentation strategy, you first need to decide what you have. For projects in the early stages of development, there is a simple classification.
- Pre-seed- you have an idea, a team, a working prototype, hypotheses about the audience and distribution channels, confirmed by small numbers. That is, you have a project in which there are some people, and the project is working confidently, albeit at a low speed.
- Seed- you have bypassed all the traps of the previous stage, did not go crazy, did not go to Nepal and are now ready to grow dramatically and strongly.
Your investor search strategy will depend on what stage your project is at: some funds may specialize in projects of different stages. When you contact a specific fund, you will need to indicate what your current status of the project is.
If your stage is a confident pre-seed and you have not released, in fact, nothing, then this does not mean that you will not be able to find an investor. The first option for finding an investor will not require you to have a finished product.
About the benefits of hackathons
If you have a development team, even a small one, be sure to participate in thematic or corporate hackathons. A hackathon is a short-term event (most often they are held on weekends) where teams or individual developers solve one problem voiced by the organizer. In addition to the possible winning of an impressive prize that can be spent on the development of the project, you will meet serious people in your industry.
Companies that host hackathons are obviously interested in additional products, if they like your project, you have a serious chance to attract the organizers of the hackathon as an investor, as was the case with three teams at the hackathon "Create a University" . A list of upcoming hackathons can be viewed.
If the hackathon does not suit you, then nothing prevents you from contacting the investor directly, because thanks to the documents that you have already prepared, you know how much investment you need (although this point will be discussed).
QIWI Universe/facebook
Where to look
1. Follow the trail
If your product can definitely be classified as “something tech” (medical technology, financial technology, etc.) and it solves some understandable problem, then pay attention to large companies in your sector, many of them have their own investment solutions. For example, QIWI has a separate platform through which you can contact the company with a request for investment.
2. Spying on the neighbors
If you carefully and carefully prepared the presentation of your project, then you probably know all the competitive startups in your industry. Information about transactions is a major newsbreak that is very rarely hidden. You can check online to see if your competitors received investments in the last year, and if so, from whom. Feel free to contact funds that have invested in projects similar to yours: this means that the fund is already working with your topic, understands something about it and will be able to evaluate your project for subsequent investment.
3. Contact directly
The simplest and most obvious advice, which for some reason no one uses: just write to investment funds. The Firrma website has a ranking of the most active (that is, those who made the most deals) venture capital funds for the year. There are both seed and new funds. The algorithm in this case is as follows: you need to go to the investment fund website, try to find a project presentation template there, fill it out and send it along with a cover letter to the address indicated on the website. Investment funds really read the letters that come to them. They make money from investments and certainly don't want to miss out on exciting options.
I strongly recommend that you find a specific foundation presentation template and work with it, because in any case you will be asked to provide information in a standard form, and you will simply lose time and some credit of trust if you do not use a document that is in the public domain.
cartierawards/instagram
One of the formats for accessing investments is startup competitions. Most often, an investment fund and some large firm are combined to organize them, and the winners receive prizes from both: in the form of investments, in the form of services from the firm, or both. For example, the First Height contest is held jointly by the consulting giant McKinsey & Company and the large investment fund Winter Capital. But the most famous startup competition in Russia is GenerationS. In addition to the main competition, it has different nominations every year, the application process and expert verification in them can be easier, so check if there is a special nomination on the subject of your project this year, and if so, feel free to apply on the website (list of special nominations located at the bottom of the home page).
Separately, pay attention to competitions that stimulate the development of women's entrepreneurship. So, the famous jewelry house Cartier has a competition program for women - business leaders from around the world.
By the way, not only Cartier has separate women's acceleration and investment projects. Read more about special opportunities in IT for women Pink already.
Investor's Choice
Important and responsible business. Because the investor gives you not only money - he gives you connections and opportunities to make this money even more money.
In addition, investment money is not given just like that - you can only get it in exchange for a share in the company. That is, by letting another participant into your project, whose interests will already be exclusively commercial, you should be prepared for the fact that your actions as a project manager should also take into account the possible benefit for the investor.
This is the main difference between investments and lending: you can simply return the loan and forget it, and the investor will stay with you until he leaves the project (sells his share). So if your project involves a relatively simple development cycle and does not require so many funds, then it will probably be easier and faster for you to take a loan for business development, and only then attract larger investments to scale the project.
Whichever option you choose, I wish you good luck and courage: regardless of the outcome of your hunt for investments, the experience of communicating with funds and making presentations will remain with you forever.
Search for investors for business: 4 basic steps for finding + 9 sources of start-up capital.
Search for investors for business with the presence of brilliant ideas, a lot of energy and a huge desire to develop, will not require much work.
It is carried out at the initial stage of the implementation of a new business project, when there is a problem of shortage of funds.
In this article, we will tell you in more detail which investors will help make your dream a reality.
How to find an investor for a business and how to interest him?
Each person seeks to replenish his “purse” by any means, especially when it comes to an investor.
Who has almost all the finances in work, thereby regularly replenishing the bank account of his owner, provided that he does not have to do anything for this.
Usually, people use this type of saving and increasing funds after they encounter interest that banks give for keeping on deposit.
After all, such income barely compensates for the rate of inflation.
The investor should be treated as a full-fledged partner.
On the one hand, an idea is invested in cooperation, and on the other, money.
Therefore, such a process is mutually beneficial for all.
Experts say that a successful search for investors for a business depends on a professionally prepared and presented presentation that can convince the investor about the profitability of the investment.
For an investor, there are a few things to keep in mind:
- creativity and uniqueness of the future business;
- the amount of the deposit;
- payback period of a new idea;
- detailed calculation of income.
If weighty arguments are found according to the above criteria, then we can assume that the person will unconditionally agree to cooperate.
Finding an investor to invest in a business: 4 basic steps
Action #1: Develop a plan
Develop a plan, which will subsequently be presented to the contributor.
The presented presentation is necessary to convince the potential investor of the profitability and quick payback of the project.
An example of the information that a business plan for an investor should contain:
A business plan for such a purpose is somewhat different from the standard one.
First of all, volume.
It is believed that a document longer than 15-20 pages will "work" at times less effectively than its "brother".
Also, the difference is that it is a guide, like a step-by-step instruction for the entrepreneur himself.
But the plan prepared for investors is a marketing tool.
It should not just describe the business, but present it attractively.
For this purpose, applications, graphs, tables, and diagrams are actively used.
It is better to entrust the creation of such a document to specialized intermediary companies.
Action #2: What type of investor is needed?
Decide which investor is needed to develop the idea.For example, you can find a contributor who will provide funds for the purchase of necessary equipment for the business or expansion of the enterprise at a conditional interest rate.
Or find an investor who will sponsor the business and become a co-owner in the future.
You should determine the direction in the search for a contributor and the features of your cooperation.
Action number 3: Help from experienced businessmen
“The main thing is not the effect, but the effectiveness in actions.”
Farhad Ahmedov
Seek advice and guidance from experienced businessmen who have been working in this direction for more than one year.
They will help you point out possible risks or simply suggest how to find an investor for your business. .
Action #4: Specialized Services
Place the project and a brief description on specialized startup databases, forums for finding business investors.
After that, after some time, maybe there will be a call from an investor about the interest to invest money in a start-up business.
We present the most popular specialized services for placing an idea and searching for an investor:
- https://www.investclub.ru/view.php?id=10639 - the site will help you find an investor for any type of business activity.
https://starttrack.ru/ - StartTrack 725 helps to make deals between the founder and a person who is ready to invest in the presented project.
To date, 800 investors are present on the site and 40 projects are on display.
The portal contains 4,325 projects, of which 1,423 need investment.
https://www.napartner.ru/ is the very first startup exchange on the Russian market.
There are 1,239 investors, 9,983 "innovators" and 500 business ideas waiting on the Innovative Ideas website.
There is also a section where you can purchase an already implemented business.
https://www.askcap.ru/ is one of the largest investor search databases in the country.
The website contains profiles of 6512 ideas, the lion's share of which is available for consideration only after authorization on the portal.
Technoparks, incubators, accelerators, venture funds cooperate with Askcap.
https://angel.co/ - this service is the progenitor of the above investor search sites.
There are 1,600 startups and 421 investors from the Russian Federation on the portal.
Where to search for investors for business?
Before looking for an investor for a business, you need to contact specialists in the economic sector who will calculate and draw up a detailed action plan.Friends and relatives
Finding an investor for a business is not an easy task.
It would be wise to involve all relatives and friends in such a process.
This is the most advantageous way that will reduce the perceived risks to a minimum.
In addition, if the implementation of an idea requires small investments, you can interest your comrades in the profitability of the project, and offer to invest hard-earned business in the promotion.
Naturally, at a certain monthly percentage.
Businessmen with experience
It is either big, there are businessmen who firmly stand on the “platform” of trading and want the already earned finances not just to lie in the bank, but to bring additional monthly income.
A person should be disposed towards a newly minted idea and offered to make a contribution on favorable terms for both parties.
Or, at the request of the investor, make him a partner.
But the last option can fetter and limit the actions of the founder of the business.
This step should only be taken as a last resort.
Funds
One of the ways to find an investor for a business is through investment funds or funds established to support start-up entrepreneurs.But for this it is necessary to provide weighty arguments that your project is vital to society.
You should know that often when contacting this organization, a businessman should already have some initial capital and a willingness to invest in his business.
That is, this method is more suitable for existing enterprises that want to expand their sales area and product range.
To get help, you also need to provide a plan, an analysis of the current company.
Do not forget to follow the work of investment funds, which can hold contests and select promising works.
Who knows, maybe you'll be lucky.
Consider the most popular funds that have helped many aspiring entrepreneurs:
- https://www.kiteventures.com/ is another fund for business development.
https://www.runacap.com/
The founder of the fund is Russian businessman Sergey Belousov.
He introduced brands such as Rolsen to the world and is the creator of Parallels (cloud hosting platform).
If you manage to cooperate with this company, then there is no doubt about its profitability.
Igor Matsanyuk, after moving from Murmansk to Moscow, founded a fund specialized in games, services and applications for phones.
If an entrepreneur has a creative idea related to computer technology, then this fund is for him.
Business incubators
There are already more than a hundred business incubators in the Russian Federation.These are structures that are created to help start-up companies at the start of their work.
Business incubators offer their residents:
- rental of premises at a reduced price (and in some cases - free of charge at all);
- meeting rooms;
- support in establishing contact with investors and buyers;
- consultations in consulting and information matters.
The key difference between a business incubator and other forms of investor assistance is the participation of people who mentor aspiring entrepreneurs.
They perform the function of not just “providers of finance”, but also development partners, business mentors.
If you need the support of experienced businessmen, please contact the following business incubators:
- https://www.osp.ru/news/2010/0913/13003512/
- https://inc.hse.ru/
- https://www.inmsu.ru/ru/
- https://www.rea.ru/ru/org/managements/orgnirupr/Pages/bi.aspx
- https://www.ranepa.ru/kto-ya-2/student-bakalavriata/studencheskaya-zhizn-v-akademii/biznes-inkubator
- https://rb.ru/incubator/incube/
- https://theoryandpractice.ru/organizations/3940-biznes-inkubator-incube-ankh
Bank as an investor
When there is not even the slightest idea or all of the above options have been considered, then a bank loan is one of the options for obtaining the desired amount.But getting it is not so easy.
Often banks put forward excessive requirements for the borrower, which the latter does not always cope with.
To apply for a loan, a bank provides:
- surety,
- security deposit,
- package of relevant documents.
If bank requirements are not met, then you can be left without a business, and even with a huge debt.
A bank loan is ideal for starting a small business that does not require serious capital investments.
Finding investors for a business is a rather laborious task that requires great patience and perseverance.
It is necessary to carefully consider each of the available options and calculate possible financial losses.
If all this is done, then there is a huge chance to find a profitable investor.
Investors among foreign businessmen
If all possible methods have been tried, but the investor cannot be found, then you should seek help from foreign entrepreneurs.
In the case of foreign investors, you can forget about your previous triumphs.
Such people look exclusively at real achievements in business.
Also, only those projects that can bring multimillion-dollar profits (preferably in US currency) are usually considered.
Not necessarily a business idea should be a technological direction.
Any ideas that multiply the investor's capital many times over are considered.
Foreign investors will never invest their capital in a project based only on the ambitions of the creator of the idea.
Only figures and facts from the prepared business plan will be weighty arguments for concluding cooperation.
You can look for foreign investors for your business idea on the following sites:
- https://investgo24.com/ is an international portal that will help you find investments for your idea.
- https://start2up.ru/ - will help you find a person who is ready to invest in a business, not only in the regions of Russia, but also abroad.
- https://www.magnat.su/ - using this site you can find not only foreign partners, but also put up your own business for sale.
franchise
The search for investors for a business method guarantees rapid development and a start to enter the market platform under the auspices of a well-known brand.Banks provide finance for the development of a franchise business with great pleasure.
This is one of the few cases when the latter provides the necessary funds to open a company without any problems.
And that's not all: a deferred payment for a period of six months is provided.
With the help of this, a novice businessman will be able to direct his strength and energy to the promotion of his offspring.
This speeds up the process of repaying the debt to the bank.
To obtain this type of loan, it is necessary to place one guarantor, and the bank is guaranteed to approve the application.
How does this method work?
Suppose a novice businessman has a promising and creative idea related to the engineering industry.
The founder contacts an authorized company (for example, Porsche).
To its representative, he demonstrates the presentation of his idea.
And if the company is interested in this innovation, it can give its patronage to the project in the form of financial assistance or allow the use of the official logo of the enterprise.
When a start-up firm has such a backer behind it, banks consider it reliable enough to provide the necessary loan.
Who is an investor and look for him, you will also learn from the video:
Search for an investor for business– this is not an easy task.
Of course, you can do without outside help if you save the necessary amount and open a small food shop.
But if the founder has a different task, then the search should be carried out in all possible places with the involvement of a large number of people.
You can also shift this task onto someone else's shoulders and contact a specialized company that is able to find an investor for the project itself.
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01Mar
What is an investor for?
We all understand perfectly well that at the initial stage it is very expensive to create a business.
Moreover, regardless of the field of activity, for the most part, the costs will be:
- to a suitable location;
- For the necessary equipment;
- Looking for employees.
Then, depending on the specifics of the business, there will be other costs:
- Additional software;
- Renovation of the premises;
- Purchase of consumables;
- Etc.
And in most cases, the initial costs are so high that it becomes very difficult to pull them alone, or even as a team.
But in addition to the initial costs, many companies feel a lack of funds for full and harmonious development. It is not uncommon for a young team to have great prospects - their goods or services become really in demand on the market, but due to lack of finances they miss the lion's share of the profits.
For example, they cannot hire additional employees, or purchase more equipment, or expand the premises, and so on. That's when they need an investor in an existing business.
We draw a conclusion: companies need to search for investors at the initial stage of their development in order to cover the lion's share of the costs of implementing their business. This is the main and most important reason why many aspiring entrepreneurs are looking for free cash.
The second reason is the search for funds for the development, expansion and implementation of any new ideas. This is typical for those companies that have found free funds to start, but due to some reason do not have enough for development.
How to find an investor for a business from scratch
Before moving on to the practical part of the search for an investor, you should decide on a couple of theoretical points. Knowing the wishes of the investor, you can understand how to look for him, and what he needs to give.
When looking for an investor, it is important to remember one detail:
Investing means making a profit. This rule should be kept in mind by every businessman who wants to interest a potential investor in his business. No one will be interested in "innovative breakthrough", "original idea", "new technologies" if they do not promise tangible profit. With all investors, you need to speak the language of money and risks. Only then can they really be interested.
Based on this rule, the following can be distinguished:
- To get cash investments, you need to convince the investor that his investments will be profitable;
- You need to prove why your project is more interesting than those of direct competitors;
- Show what prospects you have for further development in the market.
Investors who do this professionally can literally determine in 10 minutes whether a project will be profitable or not. And when they invest in a business, they don't do charity work. The only motivation for investments is to get the fastest profit, which should be higher than not only the average bank deposit, but also the lion's share of competitors.
It follows from this that the main task is not to find a private investor, but to interest him, convincing him to invest his money in your project.
What information may be of interest to investors
Now, based on an understanding of why people generally invest, you can begin to answer questions that may be of interest to a potential investor.
But before that, you need to understand one simple thing:
It is not necessary to perceive an investor for a business as a creditor. He voluntarily invests his funds, and in case of failure, they will not return to him in any way. That is why for aspiring entrepreneurs, an experienced investor will be a partner who can help in case of small setbacks and share the success.
That is why you need to work not only for the benefit of yourself, but also for your business partner. You invest your ideas, effort, time, money (to a lesser extent), while the investor invests his money, participates in making important decisions for the company.
This is a kind of shareholder who has the right to vote, to whom they are obliged to listen, but not always follow their lead. Keeping a balance between the interests of the company and investors is very important.
So, you have found a person who is interested in investing in your company.
What does he need to tell about the business:
- The main idea of the business;
- Required amount of investments;
- Estimated return;
- Risks.
This is all that an investor needs to know at the beginning of your cooperation. When he evaluates the volume of proposed investments, compares profitability and risks, and if he likes your idea, then the second stage will come - a detailed survey about the business.
That's when you have to reveal all the details: why your idea is better than the competition; How are you going to spend the money and on what? when will the business expand, and to what extent; what guarantees can you give and other questions.
It should be understood that laying out all the trump cards at the beginning is not the best idea. It is quite possible that a person will not be interested in business in this area, or he can implement this idea himself.
Profitability for the investor
In Russia, there is an excellent rate of return on bank deposits - the key rate of the Central Bank. By adding 2-3% to it, depending on the region, you can reach the average rate for deposits for individuals and legal entities with large amounts of money.
For an investor, this is the minimum rate of return that he can get by simply depositing his money into a bank account. Consequently, a businessman must show a profitability at a distance higher than a bank deposit by 1.5-2 times. This is typical for small and medium businesses. For a large one, income in the amount of a bank deposit is possible due to the scale and prospects for rapid expansion.
To summarize: Investors are primarily interested in the return on their own investments.
That is why before investing money, analyze the following parameters:
- Perspective of the idea;
- Required amount of investments;
- Risks and returns.
If both parties are satisfied with these points, then there is a further stage of negotiations, in which the investor tries to obtain the most detailed information about the business and evaluate its future prospects. A competent business plan is able to answer all the questions that may arise during negotiations, so its preparation is mandatory.
Where to look for an investor for a business or startup
We have sorted out the basic information about what you can tell the investor. Now about where you can find an investor.
Relatives, friends, acquaintances
One of the most controversial ways to raise money. Suitable for starting a small business by promising people you know a return on their investment when the business starts to generate income.
At the same time, among friends and acquaintances, you can really find like-minded people who may be interested in the idea, and create a whole team that will be able to share all financial losses and compensate for each other's shortcomings.
You can borrow money from relatives to open your own business if you need a small amount, and there are any guarantees of its return.
Funds
There are two types of funds that can help when looking for investments for a business: small business assistance funds and. Regardless of the type, it will be extremely difficult to receive funds in such funds.
You need to get managers interested in your business. And if in other cases an innovative idea, an advantage over competitors and a quick payback can beat an average or even low profitability, then in this case the return on investment comes first.
Investment funds are only interested in one thing - profitability. They are willing to invest their money at great risk in ventures that will bring them great returns. But if a businessman talks about a long-term investment, without guaranteeing a profit in the first few years, such a business is unlikely to be financed.
In order to assess the prospects for their own investments, the fund will need time and the maximum information that you can provide. A group of analysts will analyze, so the more information, the higher the chances of receiving funds.
Investment funds - an association of many investors who invest free cash in order to make a profit.
And often these investment funds have less money at their disposal than a few private investors who are also ready to invest their money in interesting ideas, if only someone will interest them. But it should be understood that it is much easier to apply for investments in an investment fund than to a private investor, because for the first one you just need to contact the company, and in the second case - to somehow find contact with a very famous and rich person.
State funds are one of the most profitable options for obtaining funds if the idea is truly innovative. Competitions are held periodically, the winners of which can receive a grant for which entrepreneurs can implement all their ideas. Enlisting state support, if possible, is the best option.
Successful businessmen
One of the best and most profitable ways to find investments is to work with successful businessmen of the city or region. Regardless of the scale, in the region you can find many successful businessmen who have already gone down this path, have profitable enterprises and free cash. It will be enough to interest them in your idea and your personality, and then they will invest their money in an interesting project.
At the same time, one of the clear advantages of working with successful businessmen is that they can educate and explain some of the points that they themselves have gone through. Many entrepreneurs are happy to take under the patronage of beginners, explain to them how to cope with difficulties, minimize costs, and make a profit. Especially if cooperation can bring benefits to both parties in the long run.
Collaboration usually takes place under two conditions:
- in the form of a loan;
- In the form of buying a stake in a business.
The second option is preferable for both parties. It involves the participation of the investor in the development of the company, this makes it possible to avoid most mistakes and take advantage of the connections and relationships of a more influential person in order to improve their own.
If a businessman cannot help with finances, it is recommended to ask him which of the people he knows can help and be interested in the idea. Such a small psychological trick will allow you to learn about other businessmen, and with a recommendation from one of your colleagues, you can count on something more.
A method that is suitable only for, and not in all areas. – financing by individuals of interesting projects. Often this is for some kind of reward. Leading companies that are developing some interesting new products for retail and wholesale are looking for free cash.
Banks
If all of the above methods of attracting investors did not work, you need to apply for loans from banks. Different credit organizations have different requirements for potential borrowers, but their essence is as follows:
Banks don't want maximum returns. They are interested in stable receipt of funds and repayment of the loan. That is why credit organizations will study your business plan for stable income generation and, accordingly, return of funds. They are more interested in guarantees than profitability.
It is dangerous for an inexperienced entrepreneur to take a loan from a bank, especially if it is quite risky. If the idea does not work out, then the bank will by all means demand a return of funds, up to the sale of the borrower's property.
That is why it is worth taking loans for a small business, which will pay off in 4-5 months and then be able to generate income. And if it does not work out, then the financial blow will not be as strong as the loss of money for the implementation of a medium or large project.
Venture investments
One of the most popular and effective ways to raise funds for businesses in innovative areas. Venture investments are investments of funds (associations of investors).
The nature of venture investments is their high riskiness. They provide cash to many companies that can change the world with their innovative ideas.
Also, venture funds can finance ordinary entrepreneurs. But the main condition will be dynamic development and constant expansion.
Venture funds are a kind of motivation for the constant expansion of business, spheres of influence and products. The most striking example of a company that existed at the expense of venture capital funds is Apple.
Search for an investor: step by step instructions
Now we publish a detailed and step-by-step plan on how to find an investor to open a business:
Step 1. Drawing up a business plan.
As mentioned earlier, a good business plan for an investor will always bring several advantages to a businessman's piggy bank.
What should be in a business plan:
- Description of the idea;
- Economic calculations;
- Payback period of the project;
- Development prospects;
- Analysis of competitors;
- Other information.
With and subsequent presentation, you need to carefully concentrate on all the little things. You need to pay attention not only to all the information inside, but also to your appearance, presentation of material, confidence, etc.
The use of tables, graphs and other graphic materials is only welcome. They help to better perceive information, focus on the right moments.
It will be useful to rehearse the presentation of the business plan at home several times. Also, be prepared for additional questions.
Step 2. Choice of the form of cooperation.
Before you start looking for an investor, you need to decide on the proposed model of cooperation. Of course, you can completely rely on an experienced businessman who himself will offer an interesting way for him to interact with the business, but then you lose your dominant position. We must not forget that it is not the investor who dictates the conditions, but the businessman.
In total, there are 3 ways of cooperation:
- Receiving a percentage of the amount invested in the business;
- Receiving a percentage of the profits for the duration of the entire business;
- Getting a share in a business.
Having chosen the method of cooperation that interests him, a novice businessman must indicate this method of cooperation in his business plan.
There are cases when investors do not agree with the chosen model of cooperation. You should analyze this situation and understand whether it is worth following the lead of a more experienced businessman, or whether it is better to insist on your own.
Sometimes it is better to give up your principles and receive funds for the implementation of the project, and sometimes refuse the offer and find another interested person.
Step 3. Search for an investor.
After all the preliminary work is completed, it is necessary to proceed to the very procedure of searching for an investor. You need to work in several directions at once, making acquaintances both in the field of entrepreneurs and investors, and asking your friends.
By working on the list above, you can try various options for attracting investments, and if nothing works, then you should contact the bank.
Step 4. Negotiations with potential investors.
It is advisable to find several interested persons who would be willing to invest free money in the development of your idea. Then you can negotiate from a position of strength and dictate terms. But newcomers rarely find more than 1-2 interested people, which is why you should approach the negotiation process very carefully.
To convince the investor that he will make a profit is the main task of these negotiations. At the same time, it is worth remembering that they will look not only at the prospects of your project, but also at you, so you should monitor your speech, appearance and manners.
It is desirable to answer all the questions that potential investors will have. This will ensure that you are really working on your business idea, and there will be no stupid mistakes during the implementation phase.
Negotiations are the most important part when looking for an investor.
Step 5. Conclusion of the contract.
After the negotiations were successful, you will need to conclude an agreement with the investor. It is advisable that you attend to the creation of the contract yourself and in advance. You should contact an experienced lawyer who can draw up an agreement that is beneficial for both parties.
Important points that should be in the contract:
- Term;
- The amount of investment;
- Form of cooperation;
- Rights and obligations.
Investor search portals
Now there are various portal sites that are intermediaries between investors and novice businessmen.
We present you a list of 5 sites where you can find investments:
1. Venture Club is a real treasure for investors and startups. Anyone who wants to find investment in their project can apply to the site, and after a thorough interview, submit a project. Investors who are interested in the offer will be able to evaluate the idea, financial prospects, and discuss the details. It is attractive for businessmen because there are many investors on the portal and the company directs all its efforts to attract additional people to the ranks of investors.
2. start2up is a platform that brings together investors, startups and people who want to do business together. The service is more suitable for finding potential partners to open a business. The site also contains information on the sale of various commercial assets, which will also be useful for a novice entrepreneur.
3. Napartner– a platform for finding investors in projects in various fields. If you take a closer look, you will notice that many startups have questionable ideas and ways to implement them. Accordingly, good projects here are worth their weight in gold and find investments in a short time. At the same time, the number of investors in relation to the number of start-ups does not cause optimism - there are 10 times fewer people willing to invest money than projects. Suitable as one of the ways to attract a potential investor.
4. Starttrack is the best service for serious companies. Despite the fact that the number of companies that have received investment in this system is small - only 36, but nevertheless they are still functioning, generating income. Starttrack is a community of investors that promotes the idea of investing as one of the types of earnings. At the same time, we can safely say that any community of investors is an excellent search for a partner to create a business. It should be understood that you can access this service only if the project is serious and the idea is attractive.
5. Boomstarter is the most popular crowdfunding platform in Russia and the CIS. For a startup in the IT, Gaming or original field, this is an ideal opportunity to find an initial investment. In most cases, the main idea is presented as a product/service. Users, by making a contribution, should receive a reward that would interest them.
9 rules to follow when looking for an investor
Rule number 1. The search for an investor should be done as early as possible.
In order to find an investor who will agree to invest their money in the project, it will take a lot of time. You need to look for new business acquaintances, talk with interested people at the stage of developing a business plan. This will greatly reduce time costs and simple ideas.
It should also be understood that many investors need time to assess the real prospects for the development of a particular company. And when interacting with banks or investment funds, the time to analyze all aspects of a potential client's business activities will be quite large.
Rule number 2. Collect the maximum amount of information about the investor.
Collecting as much information as possible can help in two directions at once: screening out candidates and conducting better negotiations.
For the first you need to know:
- What areas are the investor interested in;
- Where do you usually invest money?
- In what volumes;
- What profit is he claiming?
It is important to understand that it is not worth asking for a small amount of money from a person who usually invests millions in a project. He just won't be interested in your offer.
To negotiate, you may need everything you can find out about a potential investor. After all, in fact, it will be the process of selling some share in the business (to one degree or another). And for sales, it is always important to find the client's pain points and put pressure on them, pushing the fact that it is you and the investment in your business that can allow him to solve all his problems.
Rule number 3. Plan your investments.
It is necessary to name a specific amount that will be required from a potential investor. You can not operate with ranges, only in extreme cases, when you are not sure about the stability of the price in a certain period of time.
You also need to understand that you should not ask for more or less money. This will characterize you as a person who did not think enough about his business plan.
Rule number 4. Sounding realistic goals.
You may have the most ambitious goals, but the investor will not need them. To set the goal of “entering the world market” of a company that hasn’t been around for a month is at least very optimistic. It will be much more interesting for an investor to hear "entering the regional market and obtaining a 20-30% share in such and such an area." But in the meantime, you will always have to justify the adoption of a particular goal.
Rule #5: Don't be shy about your idea.
It is hard to imagine that Henry Ford was afraid to tell others about his ideas. On the contrary, he openly stated that he would create such a device in which he could sit down and drive down the street without additional traction. You also need to deal with your business ideas in negotiations.
Feel free to express your ideas, even if it seems to someone that they are far from ideal and difficult to implement. Remember to submit! The more confidently you speak, the better you are perceived.
Rule #6: Putting together a team is the best idea.
All promising projects began in the head of one person. But it can be difficult to realize all the ideas alone, and this is a generally recognized fact. It is best for novice businessmen to find a team of 3-5 people who would at the initial stage be engaged in various matters of the company, solving each of their issues, and becoming professionals in their field.
It is important to assemble a team of like-minded people who will burn with one common idea and spend all their energy on implementation. Those who hack have no place in such a team.
Rule #7: Consider the benefits of working with you.
Speak to the investor in his language. Promise him a profit, then operate with the prospects of growth and expansion. At the stage of business planning, you should carefully think about the question “What will my project be good for?”. Having answered it for yourself, ask the same question, but from the point of view of an investor.
Rule number 8. Try to be as close as possible to investors.
Attend various meetings of potential investors - business forums, conferences, and other events of an all-Russian scale. At one such conference, you can talk with a hundred different people who, in one way or another, will be interested in investing in your business.
A little psychological trick: don't say you came looking for an investment. Try to look like one of the investors - a person with money. Then you can be one of all and you will be treated with great trust and sympathy.
Rule number 9. Honesty is the best weapon.
When looking for a potential investor, you need to understand that you will be mutually beneficial partners. That is why you should always provide the most complete and honest information about the company's affairs, its prospects and your plans.
More often than not, it's better to hear the real "I'd like to sell the company in a year for a few million dollars" rather than "I'll be concentrating on meeting the company's goals and expanding it and going global." In the first case, honesty and transparency, in the second, nothing but ornateness and avoidance of an answer.
Following these tips is simple enough, but following them will help you gain an advantage in negotiations over other similar seekers of free finance and interested investors.
Conclusion
In Russia, the culture of investing one's own money is just beginning to take shape. This is confirmed by numerous surveys among ordinary citizens. Many people still prefer to invest their money in low-yielding and illiquid real estate, rather than buying shares in some young and growing company. But investors are of great importance for the development of business within the country.
What do we have in Russia now: a large amount of free cash from large businessmen, the desire of banks to finance only stable companies, and the development of investment funds that are interested in interesting and profitable ideas.
What does it mean: Russia has a large amount of free cash that investors would like to invest in some interesting projects. Also, the new policy of the Central Bank, which directly says that banks should also switch to an investment model of the economy, inspires confidence and optimism among investors.
Finding an investor is one of the key steps in creating a business from scratch. Raising funds will allow not only to create a business, but also to develop, reaching a new level.
Both individuals with sufficient capital and companies interested in making a profit can act as investors. In order to interest an investor, you must always talk about money and income. Only after that follows the prospects of the idea, risks and other factors.
Drawing up a competent business plan and planning negotiations with an 80% probability will tip the scales in your favor. That is why you should not only understand your own idea, but also be able to correctly present yourself.
How to find an investor for a small business from scratch? This question is often asked by young and aspiring entrepreneurs who have their own project and idea, but do not have money. Asking for help in obtaining money is a difficult step, however, you can find your investor by setting yourself the goal of implementing your project. How to attract investors to small business?
Search for investors to implement an idea in a small business
How to get investments for a small business? When looking for funding sources for a project, keep the following rules in mind:
- do not delay the deadlines;
- collect as much information as possible about a potential investor in order to avoid misunderstandings in the future;
- carefully calculate the amount of necessary investments;
- focus on specific goals;
- in the process of negotiations with the investor, be honest and open, do not hide important facts.
Useful video on the topic:
How to get investments for small businesses from the state?
Today, the state of the Russian Federation offers a wide range of ways to promote the development of small business:
- allocation of state subsidies for the purchase of premises and fixed assets in the amount of up to 60 thousand rubles;
- grants for start-up businessmen in the amount of up to 60,000 rubles;
- compensation for previously received bank loans for business development;
- a subsidy from the Employment Center up to 25 thousand rubles;
- assistance from the Small Business Support Funds;
- subsidy for entrepreneurs aimed at the development of innovative technologies (maximum 60 thousand rubles).
You can learn more about state support programs on the portal of the Government of Russia (http://government.ru/).
How to find a private investor to borrow money?
How to find a private investor to borrow money to create and develop a business? To obtain financing, there are online platforms specializing in business lending: 
- Fundico - joint lending service;
- Nimfamoney is a closed platform for investors and startups (loan amount from 100,000 to 1 million rubles);
- business.potok.digital - lending to entrepreneurs by individuals.;
- vdolg.ru - loans up to 500 thousand rubles to a bank card;
- loanberry.ru is an online loan service for up to half a million rubles;
- townmoney.ru is a P2P lending service that unites the interests of borrowers and investors.
How to find an investor for a business from scratch in Russia: 7 ways
How to find an investor to finance a business created from scratch in Russia?
I offer 7 options:
- Reach out to family and friends- this is the option of financing your own business most often practiced by start-ups. And here the essence of the matter is not to borrow money against a receipt or interest - the essence of the matter is to make a friend or relative of your partner and boss, start earning together. This investment option is optimal if the diets are about a small amount - many friends and relatives will not have a lot of money for your project, free amounts on hand. The main thing is to convince them of the profitability of your idea and the opportunity to get your share of passive income.
- Looking for a business agent. Today, there are many agents in the service market - intermediaries between a startup and an investor who are ready to help you find a potential sponsor for a certain percentage, amount of money. Agents often unite in various associations and clubs - their coordinates can be easily found on the Internet and already on the spot to conduct a business conversation in more detail. This option of finding an investor for your own project will be of interest to those who have decided to bring to life something grandiose and large-scale. Most often, agents have exits and contacts with very wealthy investors, and if they like your project and it is approved, it will not stand up for finances. But they are unlikely to undertake to sponsor projects that will not bring a lot of money - this is not their level, and here you should go and choose a different option for finding investment.
- Crowdfunding. If we talk about this type of search for an investor, then this phenomenon means the help of the crowd or public funding, built on the principle of mutual aid funds. This phenomenon has been gaining a lot of momentum in recent years - this option for finding an investor has been completed with attention and therefore it should be adopted. The essence of this method of finding an investor and financing your own project is that a person publishes his own idea on one or another specialized website, his own project and in social networks dedicated to this area, prescribing the conditions for participation in the project - those on which he intends to attract financial activists. Everyone can take part in the project, and by contributing their part of the money as a percentage or a fixed amount, you can collect the amount needed to implement the startup. Most often, this method of finding and attracting an investor is used in such areas and areas as charity in the field of medicine, financing non-profit projects - recording amateur music and holding festivals, making films and holding exhibitions.
- Bank loan. As an option to search for an investor - contacting the bank with your own developed business project, all the necessary calculations of investments and profits, its payback period. But this option is possible if you have stable and official earnings, you can make a certain deposit in the form of real estate or a car. This option is relevant if there is a need for a large amount of money, if the initial investment in your project does not require large financial investments - you can resort to financial sponsorship of IFIs, where the conditions for issuing loans are somewhat softer, although the percentage for using the loan will be higher than in bank.
- Business investment attraction platforms. If you do not want to resort to the help of a bank or an MFI, you can visit specialized startup platforms. It is on such specialized platforms that the necessary information for a beginner is posted - research and statistics, practical advice and assistance in launching new projects, plus information about investors, the ability to find their coordinates and contacts, investment conditions. In search of your own investor, you can visit online lending platforms. This is a kind of MFI format or bank lending. More specifically, such a platform can be Startups.co, which can act as a proven and reliable channel for finding a potential investor. As statistics show, more than 13.9 million potential users and investors have already registered on the presented platform, who can act both as a consultant and a sponsor. Another proven platform that is popular among startups and investors is Gust.com – since its submission, about 1.8 million dollars have been invested in many projects in recent years.
- Social networks of professionals- these are groups of potential investors, which can be easily found on the Internet. Professional networks of investors are a currently developed area where you can cross paths with a potential sponsor working in one direction or another. Most of the sites presented in the network work with foreign investors who are ready to directly join the international, global in scale business space.
- Business angels, private equity funds. There is a need to find a reliable investor for your own project - you can contact a private investment company that specializes in this kind of financial injections. Most importantly, you can get approval for a variety of amounts, ranging from several thousand to several million dollars. What is the interest of the investors themselves - after a few years to sell their own part in a few years from the start of a startup. An example is the private equity fund Zunder Invest. But even if you were refused a loan of money, you were refused by a bank or an MFI, an investor - do not despair. Perhaps your investor has not yet met on your way, or your project does not meet all the requirements of a potential sponsor.
Where to find an investor for a business from scratch: 5 options
To find investments, you can use the following tools and resources:
- Social networks for professionals (LinkedIn, EFactor, Xing, Plaxo, Startup Nation, Cofoundr and Meetup)
- Business incubators and accelerators (The best ones include Synnergy Innovations, Ingria, the business incubator of the Academy of the National Economy, the API Moscow business accelerator, the First City Business Incubator of St. Petersburg and others)
- Platforms for startups (full list below)
- Small Business Support Funds and Employment Centers
- Investment Club "Business Youth" (molodost.bz/investfund_OLD)
- Investor forums (investory.biz, investors.net/forum, investtalk.ru/forum/)
Sites for finding investors in Russia and abroad: top 20
The following platforms for finding investors are the most popular today:
How to attract investment in business: ideas and platforms for startups
How to attract an investor to a startup is the first most difficult task that a novice investor who wants to realize his business idea has to solve.
Where to find investments for a startup? To finance your project, you can use specialized online platforms for finding private investors, the help of business angels, business accelerators and incubators, government support programs, and crowdinvesting platforms.
How to get investments for a startup? In order to receive financing, the startupper will have to convince the investor of the viability and profitability of the project. To do this, you will need to consecrate the following topics in your business plan in the most detailed and reasoned way:
- uniqueness and prospects of the project;
- demand for a product or service in the market;
- the size of the investment;
- payback period of investments;
- projected level of profitability;
- money back guarantees.
How to attract investors to the project quickly and without unnecessary problems? You can search for investments and investors using specialized online platforms:
- Boomstarter is a crowdfunding Russian platform.
- Planeta.ru is a platform that allows you to attract from 20,000 to 15 million rubles for the implementation of any creative idea.
- nachinanie.ru - a service for collective financing of new projects
- Startups.co is an international platform for startups that allows you to solve the problem of how to find an investor for a project.
How to write a business plan for an investor: key points of the project
How to draw up a project for an investor? The summary of the business project should contain the following points:
- description of the essence of the business idea;
- market analysis;
- portrait of the target audience;
- how and with what tools the idea will be monetized;
- analysis of competitors (their strengths and weaknesses);
- the team involved in the implementation of the project;
- project benefits;
- investment project performance indicators (payback period (DPP), MIRR, IRR (internal rate of return), ARR (return on investment));
- how much money has already been invested in the project at the start;
- plan for the use of investments;
- what will the investor get as a result and in what time frame.
How to calculate return on investment (ROI)? To calculate, you must use the following formula: ROI \u003d NP / I * 100%, where NP is net profit for a certain period of time (this indicator is calculated as the difference between total profit and cost); And investment.
