Traditions of delicious beer - Efes brewery in Russia. Beer Efes: detailed description and product reviews
Popular in 50 countries on all continents of our planet. It was first brewed in 1969 according to an old recipe known since the ancient city of Ephesus. Differs in clear fresh taste with soft bitterness and slightly sweetish nuances. The aroma of the amber drink contains notes of bread, hops, fruits and corn. Lager is produced at 11 factories of the EFES group located in five countries of the world. Today, Efes beer is the company's flagship drink, it has won numerous awards and is appreciated by discerning gourmets.
The EFES Brewing Group was formed in 2012 as a result of the merger of two giants: EFES Beer Group and SABMiller. EFES Beer Group was founded in Turkey in 1969 and owns factories in six countries around the world. It supplies various varieties of intoxicating drinks to 65 countries of the world and is one of the five leading beer producers in the Old World. The company SABMiller, founded in South Africa in 1865, is no less famous. She was one of the first to enter the post-Soviet market, acquiring a brewery in Kaluga in 1998. It was here that the first beer of a well-known international brand was brewed in Russia. Today the combined group owns 8 modern breweries and 4 malt processing complexes.
Efes is the company's title brand, and its management closely monitors the quality of its branded beer. In 2009, another restyling was carried out, as a result of which the shape of the bottle, its label and logo changed. As a result, Efes lager received a recognizable modern and creative appearance, it is simply impossible to confuse it with competitors. Only the magnificent taste of beer loved by many fans around the world has not changed.
"Efes" - price in WineStyle
Beer "Efes" is affordable for a wide range of consumers - the cost of one can in WineStyle stores starts from just 70 rubles. This item is sold in lots of 24.
Efes is a Turkish beer brand owned by Anadolu Efes, part of the Anadolu group. The corporation produces beer, malt and soft drinks in a wide geographic area, including Turkey, Europe, Central Asia, the Middle East, Russia, and the CIS. Anadolu Efes operates as a global company, exporting three quarters of its products to over 70 countries. In terms of sales, it is the 6th largest brewery in Europe and 14th in the world. Among the assets of one of the key players in the region are 14 breweries, 6 malt complexes, a hop processing enterprise.
Historical reference. Anadolu was founded in the early 1950s by the Özilhan and Yazıcı families. The merger of the breweries Erciyas Biracılık (Istanbul) and Ege Biracılık (Izmir) in 1969 created the Efes Beverage Group, named after the ancient city of Ephesus. Since the 1990s, the holding has been actively expanding abroad. In order to strengthen its position in the world market, Anadolu Efes entered into a strategic partnership with SABMiller. Under an agreement signed in 2012, Anadolu Efes took over SABMiller's commitments in Russia and Ukraine and became the second largest beer producer in Russia. In 2017, Anadolu Efes signed an agreement with AB InBev to combine their assets in Russia and Ukraine.
In addition to the flagship brand Efes Pilsener, the company produces beer under the brands Gusta, Mariachi, Marmara. On international markets, in addition to its own product line, Efes Beer Group offers a wide selection of local brands: Stary Melnik, White Bear, Zhigulevskoe, Yantarnoe, Zolotaya Bochka, Velvet, Ak Bars in Russia; "Karagandinskoe" in Kazakhstan; Vitanta Premium Classic in Moldova; Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard in Serbia and Montenegro. Efes Beverage Group produces Warsteiner, Bavaria Premium, Zlatopramen and Sol beer under license in Russia. Efes is also the largest local shareholder of the Coca-Cola franchise in Turkey.
Awards
World Beer Cup, USA:
- 1996 - Bronze (Efes Pilsen) medal.
Monde Selection, Brussels:
- 2001 - Gold (Efes Dark) medal;
- 2010 - Silver (Efes Fusion) medal;
- 2014 - 4 silver (Efes Xtra, Efes Pilsen, Efes Malt, Efes Pilsen Unfiltered) medals;
- 2015 - 5 gold (Efes Xtra Shot, Efes Malt, Efes Pilsen, Efes Xtra, Efes Pilsen Special Series: 10) and silver (Efes Pilsen High Alcohol Draft) medals;
- 2016 - 3 gold (Efes Xtra, Efes Malt, Efes Xtra Shot) and silver (Efes Pilsen) medals;
- 2017 - The highest award of the International High Quality Trophy (Efes Xtra Shot), gold (Efes Brewmaster Series Amber Ale, Efes Xtra, Efes Malt, Efes Xtra Shot, Efes Pilsen,) and silver (Efes Pilsen Unpasteurized) medals.
Superior Taste Award, Brussels:
- 2010 - 2 gold stars award (Efes Fusion);
- 2014 - Crystal Taste Award (Efes Pilsen), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra, Efes Pilsen Unfiltered);
- 2015 - awarded 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Pilsen Special Series: 10, Efes Xtra, Efes Xtra Shot);
- 2016 - Crystal Taste Award (Efes Malt), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra Shot, Efes Xtra);
- 2017 - awarded 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Xtra, Efes Xtra Shot, Efes Brewmaster Series White Ale, Efes Brewmaster Series Red Ale), 1 gold star (Efes Pilsen Unpasteurized).
International tasting competition of beer, soft and low alcohol drinks, Kiev:
- 2015 - Gold (Efes Pilsener) medal.
International Stevie Awards:
- 2015 - Silver (Anadolu Efes) medal in the Food and Drink category.
Platin Global 100 Awards, Turkey:
- 2017 - 1st place (Anadolu Efes) in the Drinks category.
Types of beer Ephesus
Efes Dark, 6.1%
Typical European style dark lager. It resembles Coca-Cola in color: dark brown, with a ruby core in the light. Creamy fine foam lasts long enough, leaving a "lace" on the walls of the glass. The aroma is a mix of roasted malt, molasses, toffee, dried apples. In a sweet malty taste, the tones of caramel, dried fruit, chocolate, burnt sugar are balanced by the subtle bitterness of hops. The body is dense, medium carbonation. Excellent refreshing beer for the hot season. The original product, produced in Turkey, has a slightly higher strength than that produced under license in Russia - 6.5%.
Efes Pilsen, 5.0%
The flagship variety that has brought the largest number of international awards to the brand's "piggy bank". At the Russian factories owned by the Efes group, beer is produced under the Efes Pilsener brand. It has a golden-straw color characteristic of a pilsner, the foam is moderately abundant, but holds well and sticks to the walls of the mug. The aroma is honey, with herbaceous and floral notes. The taste is soft, well balanced - the hop bitterness does not interrupt, but complements the sweetness of the malt. Make a decent gastronomic pair with fried pork ribs, grilled chicken, tuna carpaccio.
Efes Xtra, 7.5%
A robust version of an American light lager. The color is bright golden, with a tint of copper, the foam head is low, but dense and does not settle for a long time. The aroma has a grain and malt component, in the background - the tones of a baked apple, pear, herbaceous hops. The carbonation is medium, the body is smooth, full and dense, which is expected from an extract of 15% of the initial wort. The taste is also dominated by the sweetness of malt, complemented by notes of white bread, fermented grape juice, fruit caramel. The bitterness of the hops is palpable, but not intrusive, the alcohol manifests itself as warming warmth and a slight pungency. A good winter beer that can emphasize the taste of hearty meat snacks: dry-cured ham, smoked pork ribs, fried turkey.
Efes Fusion, 4.7%
Light lager introduced to the Russian market in 2008 by Efes Rus. The fusion beer premiere was accompanied by a large-scale advertising campaign, in which the popular Mumiy Troll group took an active part. A unique mix of dark and light Efes malts is used for brewing. It has a rich amber color, transparent to the light. Forms a dense, fine-pored head of foam in the glass. The aroma has strong malt tones, in the background - the spice of hops, a sweet apple. The taste is clean, refreshing, with palpable fruitiness and light bitterness. A very drinkable beer that has proven itself well as an aperitif.
Efes Malt (Efes Özel Harman Malt), 5.0%
A classic German pilsner interpreted by Turkish brewers, added to the brand's line in 2012. The beer is golden amber in color, completely transparent. The head is white, fine-grained, rather persistent. The aroma is pronounced malty, the hop tones sound muffled. The body is light, medium density, high carbonation. The mild taste is dominated by the sweetness of malt, the variety is brought by notes of rye bread crust and spices, and a slight apple sourness. Before serving, it is recommended to cool the drink to 5-7 ° C - this temperature will allow you to feel all the shades of taste.
Efes Pilsener beer tasting from the website editor
Tasting date: 08.07.2012
Beer production date: 06.07.2012
Foam 2
There is practically no foam, but it is white in color.
Fragrance 3
The aroma is generally pleasant, but the score is 3. Here you can clearly feel quality malt and there is a pleasant hop bouquet, but all this spoils the smell of pasteurization or conservation, I don't know what to call it correctly. As a result, the aroma of Efes Pilsener beer, on the bottle of which is engraved with premium beer, gives off an unreal sourness. I don't like it, for that 3.
Color 5
But the color is very beautiful. Something between straw and amber. very clean and pleasant to the eye.
Transparency 5
No impurities were noticed.
Taste 3
The first impression of taste is the hop bitterness that overshadows everything. Then it only intensifies even more. In general, a real bitter lager, it is not and not soft, so everyone should understand what to expect from the Efes Pilsener lager. But the aftertaste is a completely different matter.
Aftertaste 5
Here is a nice malty aftertaste. When the bitterness disappears, there is only a pulling tingling sensation on the tongue (CO-2, a carbonated drink after all) and the taste of pure malt. I love it at the lagers.
Efes Pilsener has confirmed that it is still one of the highest quality beers in Russia. Bravo Efes!
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Ephesus is a Turkish quality beer. The manufacturing company produces not only hop products, but also soft drinks. They are distributed all over the world: in Russia, Europe, Asia, the CIS.
The company owns 14 factories where it is brewed, 6 complexes where malt is created and hops are processed. The sales volume is impressive, the company is among the ten leaders in the world.
Description of Ephesus beer
The production of this brand of beer began in the 50s. last century. Since then, it has only been developing and making itself felt at various competitions, such as: World Beer Cup, Monde Selection, Superior Taste Award, International Stevie Awards, etc.
The dark beer of this brand is associated with cola in color; under the sun's rays it changes its color to ruby. The foam lasts a long time, as it should be in a hoppy drink. The aroma is similar to a neat mixture of malt, toffee, molasses. The taste combines not just hops with caramel, but also chocolate with dried fruits. Fortress - 6.5%.
The most popular and awarded type of Efes foam is Efes Pilsener. Has a golden color, persistent foam, remains on the walls of the glass. The sweet taste of malt is complemented by a subtle bitterness of hops, suitable for fried chicken, pork ribs. Strength - 5.0%.
Efes Xtra is a light classic beer. The foam is persistent, but not high. The aroma of the product combines notes of malt, fruit and hops. The beer is dense, smooth, the taste of malt is felt first, then white bread, grape juice, caramel from fruits are felt. The intoxicated drink has a strength of 7.5%.
The blend of dark and light malt contains exclusively Efes Fusion. The drink has an amber color and a persistent foam. The sweetness of the apple in the aroma of this product and the hops come second, followed by strong malt. Beer refreshes, increases appetite, it can be taken as an aperitif.
Efes Malt is transparent, amber in color. The white head of foam lasts a long time and remains on the walls of the glass. In aroma, hops are much inferior to malt. The malt also dominates on the palate, there is an apple sourness, which adds originality to the drink. Chilled beer reveals all the flavor better. Strength - 5.0%.
Manufacturer and brewing features
Efes beer is owned by the brewing corporation Anadolu Efes. It ranks first in Turkey for the sale of intoxicating drink. Efes Pilsner drink from this manufacturer is sold in more than 70 countries around the world.
Initially, Efes brand products were produced only for Turkish buyers, later they began to export them. Production expanded, the number of breweries grew every year. The company has registered seven types of hops and barley, introduced innovations in brewing. 1986 was distinguished by the fact that in Turkey, for the first time, they began to pour the drink into cans.
An important point in brewing is that the product is not pasteurized, but immediately filled into a tank (a large metal barrel for transportation). The goods are not stored in a warehouse, but transported to the desired cities. This keeps the aroma of the drink fresh.
Varieties of Ephesus beer and their cost
Efes produces products of different brands from all over the world: Zolotaya Bochka, Zhigulevskoe, Grolsch, Chernigovskoe.
A box of Corona Extra beer will cost more than 1,000 rubles, and a package of Krombacher Radler, consisting of 24 half-liter cans, costs more than 2,000 rubles.
20 bottles of Stella Artois (non-alcoholic) cost no more than 1,000 rubles. 1 bottle of Becks 0.5 l costs about 50 rubles, and Warsteiner Premium Verum 0.33 l - 100 rubles.
Drink based cocktail recipes
If you are a cocktail lover, you can make your own from Ephesus beer.
For the Radler cocktail you will need a bottle of Warsteiner, lemon juice, lemonade (0.5 l) and syrup to it. Mix the soda and syrup, then pour this liquid into the beer. Add the remaining ingredients and drink the drink.
The next cocktail is Princess. It contains Efes Pilsener, ginger, white grapes. The berries must be cut in half, mixed with ginger. The resulting mixture should be poured over with cold beer. The drink is ready.
Honigbier honey cocktail has a simple recipe. First you need to heat up the light German Bavaria beer, without bringing it to a boil. Then add honey and oatmeal flakes to it. Mix everything and pour in or vodka. This cocktail warms up and improves your mood.
Only experimenters who like to try something new and unusual will like the Gourmet cocktail. To prepare it, you need to pour 2 bottles of Green Beer into a saucepan, mix with cinnamon and lemon zest. Then bring the mixture to a boil. At the same time, mix half a glass of dry white wine and 2 tsp, starch. Pour this mixture into a boiling beer and turn off the heat. Then pour in another half glass of wine and add 150 g of sugar. Reheat the mixture, then pour in the raw egg mixed with lemon juice. The drink has a specific taste and not everyone will like it.
Efes Rus is one of the brewing companies on the Russian market, a division of the international company Anadolu Efes. Efes Rus has six breweries in Kaluga, Ufa, Kazan, Novosibirsk, Ulyanovsk and Vladivostok and one malt complex. The group includes enterprises OJSC PO KV-Solodovpivo, LLC KV-SibPivKompaniya, OJSC Amstar.
Company facts
- The first bottle of beer at Pivovarna Moscow-Efes was released on June 7, 1999. It was Stary Melnik beer.
- Each brewing job creates ten jobs in related industries
- Beer produced at the factories of the EFES group of companies in Russia can be bought in 15 countries of the world
- The fleet of the EFES group of companies in Russia includes about 1300 vehicles and 2 locomotives
- Today in Russia there are 99 offices of the EFES group of companies, 5 breweries and 4 malt houses
History
In 1999, the international brewing company EFES Beer Group opened its own production facility in Moscow - the first plant of the current EFES Group of Companies. The first bottle of beer at Pivovarna Moscow - Efes rolled off the assembly line on June 7, 1999. It was Stary Melnik beer. Today we have 12 well-known brands in our portfolio, including - Efes Pilsener, Bavaia, Warsteiner, Stary Melnik, Polar Bear.
Initially, the production capacity of the plant did not exceed 10 million decaliters of beer per year, today this figure is 45 million decaliters. At that time, the company employed only 250 people, but this team of professionals was ready for growth. Today the company employs over 4 thousand people.
In 2009, the Russian brewing industry was affected by the economic crisis, which led to a 4.8% decline in production. On January 1, 2011, an increase in excise taxes on brewing products came into force, which led to an increase in prices and caused a decrease in production by 5.7%. In this situation, we remained optimistic and achieved growth despite the crisis - EFES Group of Companies ended 2010 with a 12% increase in sales. This became possible thanks to our dedicated employees, ready for non-standard solutions, open to new ideas.
Brands
- BavariaGreen
- BeerWarsteiner
- Complete Knockout
- Zhigulevskoe
- Falcon
- Gold Mine Beer
- Polar bear
- Stary Melnik Iz Kegon
- Efes Pilsener
- Golden Barrel
- Miller Genuine Draft
- Grolsch
- Pilsner urquell
- Velkopopovicky Kozel
- Redd "s
- Holsten
- Peroni nastro azzurro
- Amsterdam navigator
- My Kaluga
- Three heroes
- Simbirsk
- Vladpivo
- Knight of Primorye
- Studenoe
Factories
- Branch of CJSC "Brewery Moscow-Efes" in Kazan
- Novosibirsk
- Branch of CJSC "Brewery Moscow-Efes" in the city of Ufa
- Branch of CJSC "Brewery Moscow-Efes" in the city of Kaluga
- Branch of CJSC "Brewery Moscow-Efes" in the city of Vladivostok
- Branch of CJSC "Brewery Moscow-Efes" in the city of Ulyanovsk
Efes Rus is one of the largest players on the domestic beer market. After the merger in 2012 with the Russian structure SABMiller, the trade network of the merged company includes 150 distributors - about 2,500 exclusive field agents.
